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Furniturebox Customer Showcase

A high-performance fulfilment centre supporting rapid growth and seamless delivery

This future-ready logistics hub was designed to help Furniturebox meet fast growing customer demand with confidence. The facility supports streamlined operations, efficient fulfilment and stock management, as well as a great working environment, giving the team the space to perform and deliver.

With scalable infrastructure, excellent access and long-term flexibility, it’s a space where Furniturebox can grow and flourish.

 How can we help you?

Business success and operational impact

Return to profit & sales growth: Following the investment in the new facility, Furniturebox returned to profit—making £612,288 in 2024 after a prior year’s loss. Meanwhile, sales surged by more than 20%, climbing from ~£21.33 million in 2023 to ~£25.6 million. The move to the new warehouse was a strategic investment that, while initially heavy, has enabled “huge efficiency savings” and faster delivery capability.

Global & product expansion: Furniturebox has expanded internationally: sales in the U.S. nearly tripled, and European sales (outside UK) also doubled. They also launched more than 100 new products, diversifying their portfolio and strengthening their market position.

Operational enhancements & automation: To maximise the benefits of their new space, Furniturebox equipped the warehouse with advanced systems: a five‑level pallet pick tower, a mix of VNA (very narrow aisle) and wide‑aisle racking systems, and integrated warehouse equipment (forklifts designed for VNA) supplied via SSI Schaefer and UniCarriers. This layout gives them 5,700 pallet locations and flexibility for growth, while optimising selectivity and safety.

Employee and community benefits

Staffing & local impact: Furniturebox emphasises local employment. As they expanded, they have sought to hire more in the area.

Customer service culture: Their team is credited with helping them amass over 8,000 Trustpilot reviews and maintain an average 4.9 rating—95% of customers experienced top‑level service. Monty George, co‑founder and MD, attributes this to the warehouse team’s performance and the infrastructure that allows fast, reliable delivery.

Ambience & brand identity: Furniturebox has also undergone a rebrand—moving toward a warmer, more personal identity to match their growth in scale, while maintaining the promise of delivering value and quality

Sustainability and cost efficiency

Efficiency gains and cost control: The new facility, while a substantial investment, has delivered improved cost efficiencies through automation, better space utilisation, and faster throughput. Furniturebox themselves say the previous year’s loss was due to the investment, but that the move “brought huge efficiency savings” and enabled them to deliver more quickly than competitors.

Sustainability and responsible sourcing: Furniturebox is integrating sustainable practices: adopting a “no plastic first” approach (reducing plastic usage, using more recycled materials), and maintaining FSC (Forest Stewardship Council) certification for their timber sourcing.

“Moving into the new warehouse has been incredibly exciting because we can increase our capacity by fivefold and it is so easy to dispatch orders being right next to the M4.”

Dan Beckles, co‑founder, Furniturebox

Why this facility matters

The Indurent Park Chippenham facility has been central to Furniturebox’s transformation. By providing:

  • expansive, well‑designed space for large scale operations and automation,
  • proximity to the M4 and strong transport links,
  • flexibility to support growth into new markets,
  • support for improved delivery speeds, efficiency, and customer service,

It has enabled Furniturebox to scale, differentiate, and build credibility in both domestic and international markets.