Guide to leasing

Factors influencing your business location

Understanding your target audience

It is crucial to conduct an analysis of your target market and potential growth opportunities before finalising the location of your business. Factors such as age, income level, and lifestyle of your potential customers heavily impact your business approach and overall success. It is important to identify your target customer base, whether it is young professionals, families, retirees, or any other group, and cater to their specific needs and preferences. This will help you select a location that is aligned with their characteristics and increase the likelihood of your business thriving.

Proximity and accessibility

The proximity and accessibility of your business is critical. Some of the questions to ask yourself when you’re considering these factors are:


  • Is the location easily accessible through different transport links – motorways, nearby airports, ports, trains and buses?
  • Is it easy for your customers or operational team to get in and out of the location?
  • Is the location logistically strategic to be within reach of your customers and suppliers?


These answers will help you refine your criteria when it comes to selecting your business location.

Cost analysis and budget considerations

When considering a location for your business, it’s important to take into account the costs and budget implications that will have a direct impact on your profitability. These costs may include rent, utilities, taxes, insurance, and other expenses. While it’s true that bustling locations may offer higher visibility, they may also come with a higher price tag. Therefore, it’s crucial to strike a balance between the benefits of being in a high-traffic area and the associated costs, to ensure that your location aligns with your budget and long-term financial goals.

Competition and saturation

Assess the level of competition in the area. Depending on the nature of your business, being in an area where you and your competitors are within proximity may can be either beneficial or detrimental to your business. In certain circumstances, being together close to competitors may make it easier for your suppliers and reduce logistical friction. If your business is dependent on visibility, then standing out to potential customers may be a challenge. Conduct a competitive analysis to understand your competition and the area’s strengths, weaknesses, and market positioning, allowing you to identify opportunities to differentiate your business

Regulatory and legal considerations

It’s important to keep in mind that different locations might have varying zoning regulations, permits, and legal requirements. Therefore, it’s crucial to ensure that the location you choose complies with all the local laws and regulations related to your business operations. Make sure to familiarise yourself with any restrictions or specific requirements that might affect your business activities.

Future business growth and expansion

When choosing a location for your business, it’s important to think about its long-term prospects. You should assess economic trends and development plans, including local government and council initiatives, that can provide you with the necessary ecosystems and infrastructures to help scale your business. By selecting a location with growth potential, you can ensure that your business is scalable and sustainable for years to come.

Talent pool, community & culture

When selecting a location for your business, it is important to take into account the surrounding community, its culture and the available talent pool. This factor can influence your ability to attract both customers and potential employees to your business. Major cities usually provide access to a diverse pool of talent, as well as business opportunities due to the variety of cultures and communities present there.

Seek expert advice from Indurent

It can be overwhelming when trying to choose the right business location for your business. Consulting local real estate experts, business advisors, or economic development agencies can provide valuable insights into the area’s business climate and help you make an informed decision. If you need more help, you can also read our handy guide to renting an industrial unit for more information, or call us on 0800 122 3330 or contact us via our online form. Our experts are ready to help you the right location and unit.


When it comes to choosing the perfect business location, it’s important to conduct a thorough assessment of several factors. This includes identifying your target market, evaluating costs, analyzing competition, and considering potential growth opportunities. By taking into account these crucial steps, you can make an informed decision that aligns with your business objectives. By carefully weighing these considerations, you can find a location that sets the stage for your business.